German Vending conquers new business fields – about 80 percent of the machines in Germany are in company catering, 20 percent in the public sector. Coffee is undoubtedly the most popular drink. The Office Coffee Service (OCS) is enjoying great popularity with a rising trend – especially in the premium sector. Modern table top devices open up potential here – they saw the biggest growth in 2019. At the customer they scored by design as well as accessible spout and bean container. In Germany, the customer and employees appreciate the rich premium offer, which continuously offers a wide range of hot beverage novelties. Accordingly, it is not surprising that almost 2/3 of the vending sales volume is achieved in the hot drinks sector.
Modern life styles and conscious diets arouse the call for healthy, fresh and organic products. “Snackification” describes the new nutritional situation – traditional meals such as breakfast, lunch and dinner are replaced by always-available mini-meals, snacks and to-go-offers. With modern payment systems, innovative vending machine solutions and targeted public relations, the industry is currently conquering new markets and possible applications. An important step in this direction is the orientation of the national vending fair euvend & coffeena parallel to ORGATEC, the leading German trade fair for modern working environments, from October 2020 on.
Single Use Directive, deposit return schemes and sustainable management – the German vending market meets the political and social challenges in the environmental sector with great flexibility and openness. The single use cup issue, triggered by the Single User Plastics Directive of the EU, and a substantial increase in single use cups is currently in focus – as in many other European markets. The BDV actively advocates a tolerable solution with a sense of proportion, informs politicians and stakeholders about the influences in the vending industry and develops new solutions in close cooperation with the members. A variety of innovative cup solutions are recently launched in the German market.
With turnover of almost €3 billion in 2019 Germany is Europe’s top-selling market. It is one of the six major players in the industry and ranks third in terms of machine base. Recently the BDV presented a new study of the association at its annual general meeting, which is based on an anonymous survey of German operators and gives a concrete local overview of the current German vending market. The study raises the annual market figures of the European Vending Association (EVA) for the German market, shows the status quo of the industry and thus gives new impulses and opportunities for an innovative and modern design of the German vending scene.
Dr Aris Kaschefi,
Managing Director Syndikus, Bundesverband der Deutschen Vending–Automatenwirtschaft e.V.